I love words like "sillage." I still don't quite know what it means (it's something about wearing perfume) but it sounds absolutely marvelous. Refined like smooth powder. I'll look it up someday soon.
Today I ran across Turin's article on brands.
the greatest unenlightened scam, the one they teach in business schools, is the one where a) you screw the customer, b) they still trust you and c) they come back for more. Example: Louis Vuitton luggage. Rubbish quality (the Thai fakes are better than the real thing), dubious taste (to reverse Marx, what started as a '30s farce, "let's put the lining on the outside", is now a tragedy), outrageous price. And yet they sell. Why ?
sense takes longer to acquire than cash