Monday, December 18, 2006

Makeup advertising campaigns: Aube, T'estimo, Esprique Precious

Sofina's Aube, Kanebo's T'estimo makeup lines have been relaunched recently and Kose just launched their new line Esprique Precious (not to be confused with Esprique Select).

Rinka, currently a quite popular model and TV personality in Japan, is the spokesmodel for Aube's relaunch. She looks good in the ads - in particular her skin looks perfect - but the hair styling is a little unnatural in the photos for the pink look. They used the purple and pink eye shadow palettes for the photos. The colors don't really appeal to me but they look pretty good on her. I'm still not sold on the purple though.

The actress Asami Mizukawa is the face of T'estimo's relaunch. I don't like the makeup they put on her. The shimmer and colors just doesn't suit. She's super pretty so I think it's just the color selection that I have an issue with. I've seen her in all of the new palettes and I don't think I liked any of them on her!

The supermodel Gemma Ward is the face of Esprique Precious, the catch phrase for which is "おとな。 but カワイイ," which translates into "grown-up. but cute." I'm guessing she's the most expensive of the spokesmodels for these campaigns, since she's internationally famous, but who know? Heh. For some reason, I really don't like the makeup they put on her. She's gorgeous but the colors seem to kind of wash her out, although they do bring out her grey-blue eyes. They should have gone with lighter lip colors. The pink is a bit too heavy on her. You may be unsurprised that the whole concept of the line is of little interest to me.

Maybe the problem is just that I don't like salmon pinkish colors. But other pinks look absolutely gorgeous - the magazine bea's Up this month has lovely layouts of a myriad of pretty pink lip colors - so I don't think that's the issue.

So far, I like the winter ad campain for Shiseido's Majolica Majorca line the best. Pretty and well done. The lip colors don't appeal to me, but they suit the model perfectly. The makeup for Chanel's Spring campaign is stunning though. Strong impact and looks great on the model. The model for Jill Stuart Spring also looks beautiful.